Simplify Your Instagram Strategy for Consistent, Stress-Free Growth

Here’s how I can support you in creating a sustainable Instagram presence:

  • Full Instagram Management – Perfect for entrepreneurs and business owners who want to hand over social media so they can focus on other priorities. I can manage your strategy, content, posting, engagement and platform optimisation. From £750/month. Please tap 'Let's Go' if you are interested in discussing Instagram Management. You will find more information on this service below.
  • One-to-One Support Sessions – Tailored sessions to help you overcome specific challenges and simplify your Instagram approach. 90 minute calls are £99. Book your one-to-one session HERE.
  • Custom Strategies– Instagram strategies designed to get results and get your business achieving its goals. Written strategies are £975.
  • Account audits - A detailed review of your Instagram presence with actionable tips & recommendations to optimise your presence and grow your account. Instagram audits are £97 and you can book HERE.
  • Free 30 minute Instagram Clarity Calls - This is a free, friendly 30-minute call to help you feel clearer about your Instagram presence — whether you’re unsure if your profile is reaching the right people, struggling to know what to post or finding it hard to make Instagram feel worth the effort. There’s no pressure and no pitches. Just support, guidance and practical advice tailored to you. Book your free Clarity Call HERE.

Ready to get started?

What clients are saying:

Instagram Management

For introverted business owners who want a consistent presence on Instagram, without the pressure to be online all the time

You don’t need to post every day for Instagram to support your business. But without a clear strategy and a way of showing up that feels manageable, it’s easy to lose momentum or stop posting altogether.

That’s where I come in.

I offer long-term Instagram management that helps you stay visible in a way that feels calm, consistent and tailored to your business.

What’s included:

  •  A full strategy built around your goals, audience, capacity and voice — including content direction, audience persona, tone and language, engagement style, competitor insights and any relevant tactics or opportunities. 
  • Captions and Reels written in your voice, planned and scheduled consistently to help you build trust and stay connected with the right people.
  •  A collaborative process — you’ll share photos, videos or ideas from your day-to-day, and you’ll always review content before it’s posted (especially in the early stages)
  • Ongoing monitoring of how your audience is responding — including thoughtful engagement and DMs — so we can refine things as we go.

What you won’t get:

  • Pressure to post every day.
  • Trend-chasing or performance-based content.
  • A plug-and-play strategy that ignores your values or capacity.

What you will get:

  • A consistent Instagram presence that reflects who you are and what you offer.
  • More time and headspace to focus on your clients and your work. 
  • Support that helps you stay visible in a way that feels realistic — and works in the background while you run your business.

If this sounds like exactly what you need, tap the button below.

Frequently Asked Questions about Full Instagram Management

Here are some of the most common questions I get about my Instagram management service, with honest answers to help you decide if it’s the right fit.

How much does Instagram management cost?

Full management starts from £750/month. This is a high-touch, collaborative service - and the investment reflects that. Most good, experienced social media managers charge four figures per month for full management, and I’m no exception. This isn’t a quick fix or basic posting package — it’s long-term, strategic support designed to reflect your voice, attract the right people and free up your time.

You’ll be asked to complete a short application form before we book a call. This helps make sure we’re the right fit, and that the service aligns with your budget and business needs.

If full management isn’t right for you at this stage, I also offer one-to-one training & support via Zoom, custom written strategies, Instagram audits and content planning — and I’ll always be honest about what’s most suitable.

How long is the commitment?

Social media is a long-term game and I work on a rolling monthly basis with a three-month minimum commitment. This allows us time to set the strategy, build momentum and see what’s working. After that, we can review and adjust as needed.

Do I need to be on camera?

I do believe that showing your face helps you stand out, humanises your brand and makes people feel connected to your business. But I’ll never push you into content you’re not ready for.

We’ll work up to it at your pace. I can help you build confidence, suggest small, manageable steps and even write scripts for you. Several of my clients have gone from avoiding Reels completely to speaking on camera with ease, and I’ll support you through that process if it’s something you want to explore.

What do you need from me?

You’ll provide photos, videos and updates or insights from your day-to-day work that I can shape into content. I’ll guide you on what to share and when — it’s a collaborative process, and it’s designed to feel manageable.

Do I have to approve everything?

Yes — especially in the early stages of working together. I’ll always send your content for approval before it’s scheduled. That way, you stay in control of what’s going out, and we can fine-tune your voice and messaging together.

Do you handle comments and DMs?

I don’t currently offer inbox or comment management, but if you’re interested in proactive engagement (such as connecting with other accounts, commenting on posts or building visibility in your niche), I can include this. Just let me know, and we can shape the service to suit your goals and capacity.

Do you only post to Instagram, or can you post to other platforms too?

Instagram is my specialism - all strategy, content and captions are developed with that in mind.

That said, I can also cross-post to Facebook as part of your package, and I offer optional TikTok posting for an additional cost. Where needed, I’ll adjust the content format to suit TikTok, but please note: I don’t offer TikTok-specific strategy and I’m not a TikTok specialist.

If visibility on other platforms is important to you, we can talk about what’s possible — but Instagram will always be the core focus.

What kind of results can I expect?

You’ll have a consistent, strategic presence that reflects your voice and values — and builds trust with the right people over time. Most clients see more engagement, better quality enquiries and a renewed sense of confidence around being visible. You probably won’t go viral (and if that's your goal I'm not the right social media manager for you), but your content will start doing its job quietly and consistently in the background.

Got a question that's not answered here?

Please email me at rebecca@softlysocial.com.

Are you ready to grow your brand on Instagram in a way that's aligned with your energy and values? Click on the button below to fill out the application form and, if we're a good fit, I'll be in touch to discuss next steps.

Have questions? I’m happy to chat - just reach out!